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October 27, 2005

Let there be light, and therefore, colour

(Photo above from Bravia)

Fallon of London just released a new TV spot for Sony's new Bravia brand of televisions. The spot shows a couple hundred thousand bouncy balls careening down a San Francisco street. It's really a great idea, and pefectly executed. Fallon has even set up a Web site with a short behind-the-scenes movie and some desktop wallpapers.

Occasionally advertising dollars do go toward something close to art. I hope José González, who's song "Heartbeats" sets the tone for the advert, worked out a deal where he can use the song as a music video.

Fallon has a pretty quirky portfolio of television spots. They are the agency behind Citi's identity theft commercials, which I've always thought were hilarious. They also did the Holliday Inn Express commercial where Alex Trebec is talking to a contestant who is about to go into seventh grade. The spot ends with Trebec saying, "No shi-" when the screen cuts and the Holliday Inn pitch starts. That one's funny because it's so much like the celebrity Jeopardy skits from SNL.

The creativity of this ad reminds me of BMW's short films and comics, which they have apparently pulled the plug on. Anyone know where the find the videos online?

The Bravia site is located here.

Thanks to Adland's Ad-Rag for actually naming the musician; I couldn't find it anywhere on the Bravia site except in passing on the behind the scenes video.

Also covered on BrandRepublic's Creative Bulletin.

There's a cool Flickr stream here with photos from the shoot.

Advertising | By mcknightattack | 01:08 PM

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Comments

Posted by: alice at October 27, 2005 02:10 PM

Posted by: Ade at October 28, 2005 08:35 AM

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